Content Strategist & Growth Marketer

I help businesses grow through content that builds trust, authority, and action.

With 6+ years in content marketing and growth strategy, I turn expertise into content that people understand, trust, and act on — whether through founder-led LinkedIn, email outreach, high-intent blogs, or social strategy.

Book a Strategy Call See My Work
Vanshika Singh
6+ Years in Content Marketing
400% Audience Growth Delivered
100+ Content Assets Created
18 Qualified Leads, One Campaign
Content Strategy✦ B2B Growth✦ Founder Ghostwriting✦ LinkedIn Thought Leadership✦ Growth-Led Blogs✦ Email Marketing✦ Social Media Strategy✦ Brand Messaging✦ Campaign Strategy✦ Content Strategy✦ B2B Growth✦ Founder Ghostwriting✦ LinkedIn Thought Leadership✦ Growth-Led Blogs✦ Email Marketing✦ Social Media Strategy✦ Brand Messaging✦ Campaign Strategy✦
What I Do

Three ways I help brands grow through content

Strategy, visibility, and conversion — built to work together, or engaged individually based on where you are.

01

Content Strategy & Brand Messaging

The thinking before the content. I understand your business, audience, and growth goals — then build a content roadmap that makes every piece intentional.

Content audits & pillar strategy Messaging frameworks Channel strategy & editorial calendars Campaign ideation & briefs
02

Thought Leadership & Social Content

Your expertise, amplified. I turn founder insights and brand stories into content that builds real visibility, credibility, and inbound conversations.

Founder-led LinkedIn ghostwriting Personal brand strategy Social media calendars & captions Community-driven content
03

Conversion & Long-Form Content

From awareness to action. Content that simplifies complex ideas, nurtures trust, and moves the right audience to take the next step.

High-intent blogs & articles Email sequences & outreach copy Case studies & landing pages Website copy & brand messaging
Vanshika Singh — Content Strategist Content Strategist
About Me

Strategist. Storyteller.
Your content partner.

I'm Vanshika Singh — a content marketer with 6+ years of experience helping growth-stage brands turn expertise into content that builds trust, attracts the right audience, and drives measurable results.

My background spans content strategy, B2B growth marketing, founder-led thought leadership, and multi-channel campaign execution. I've worked across multiple industries and growth stages — and I bring the same principle to every engagement: content that people actually understand, trust, and act on.

I work with founders and marketing teams who want a strategic content partner — not just a writer.

6+Years Experience
400%Audience Growth
100+Content Assets
18Leads, One Campaign
Connect on LinkedIn
How I Work

From first call to full execution

A simple, repeatable process built around clarity — so you always know what's happening and why.

01

Discovery Call

02

Brand Audit

03

Content Strategy & Execution

04

Delivery & Optimisation

Work & Portfolio

Content that speaks for itself

Campaign case studies and writing samples across B2B strategy, email, long-form, and multi-channel execution.

Case Studies
Email Content Strategy

Research-Led Email Campaign — Fintech Vertical

A leading workplace food-tech company
21%Email Open Rate
18Qualified Leads
7Sales Meetings

Instead of generic outreach, I built a research-first content strategy for the fintech vertical — developing persona-based messaging architecture and writing all email copy across a full 3-drip sequence per persona.

The challenge

Break into the fintech vertical with outreach that felt credible and relevant — not another mass blast. Build a research-grounded content strategy that could scale into a repeatable playbook.

My role
  • Synthesised industry research on fintech talent dynamics, benefit benchmarks, and employer pain points into sharp messaging insights
  • Defined 3 buyer personas and developed a distinct messaging architecture for each
  • Developed and A/B tested 3 campaign themes — wellness, operational relief, and talent acquisition
  • Wrote all email copy: 3 drip sequences × 3 personas = 9 emails, plus re-engagement follow-ups for high-intent openers
Outcomes
  • 21% open rate across 4,000+ emails sent
  • 18 qualified leads generated, 7 sales meetings booked
  • Talent-led narrative outperformed other themes, validating research-rooted messaging
  • Campaign framework formalised as a content playbook for future vertical targeting
Multi-Channel Campaign

Festive Gifting Campaign — New Vertical Launch

A leading workplace food-tech company
33MQLs Generated
6Channels Activated
2 moCampaign Window

A new corporate gifting vertical needed to go from zero awareness to active leads in two months. I designed the full channel strategy and created every content asset that powered the campaign.

The challenge

Most prospects had no idea the brand offered corporate gifting. The challenge was building awareness of a vertical that didn't exist in people's minds, then converting that into pipeline within a tight festive window.

My role
  • Designed the full multi-channel strategy across LinkedIn, email, blog, referral, cold outreach, and partner channels
  • Segmented audience into 3 groups with distinct messaging per segment: existing clients, new leads, gifting agency partners
  • Created all content: outreach emails, long-form SEO blog, LinkedIn posts and carousels, case study, presentation deck, and shareable one-pager
  • Developed a reciprocal partnership model with gifting agencies — a zero-spend distribution channel
Outcomes
  • 33 MQLs generated across channels in 2 months
  • Referral channel drove 13 leads — highest volume, least effort
  • Email marketing generated 15 MQLs through persona-segmented outreach
  • LinkedIn built brand awareness for a vertical with zero prior equity
Writing Samples
Long-Form · B2B

Why Food Subsidies Exist — and Why They've Become Hard to Manage

Read article → SEO Blog · B2B

10 Signs Your Corporate Cafeteria Needs an Upgrade

Read article → Brand Blog · B2B

What Makes Office Events Work — and Why It Feels Hard to Plan

Read article → Framework · B2B

5 Steps to Keep Workplace F&B Menus Fresh — A Framework for Admins

Read article →
Investment

Transparent pricing.
Real deliverables.

No vague retainers. Every package spells out exactly what you get. Prices in USD — GBP equivalent on request.

Package 01
The Spotlight
$700/mo
Monthly retainer
For founders ready to show up consistently on LinkedIn
What you get
  • 8 founder LinkedIn posts per month
  • Content ideation & monthly calendar
  • 1 iteration round post-delivery per batch
Book a Call
Most Popular Package 02
The Authority Build
$1,500/mo
Monthly retainer
For brands building credibility and inbound pipeline
What you get
  • 12 LinkedIn posts per month (3 per week)
  • 2 high-intent blogs or articles per month
  • Email outreach content tailored to your solution
  • 2 revision rounds per post
Book a Call
Package 03
The Growth Engine
$2,500/mo
Monthly retainer
Full-stack content partnership for scaling brands
What you get
  • Full content strategy & roadmap
  • 12 founder thought leadership posts
  • 4 high-intent blogs per month
  • 1 complete email outreach campaign
  • Website copy (pages as needed)
  • 1:1 strategy calls included
Book a Call

Not sure which fits? Book a free 30-min strategy call — no pressure, just clarity. Project-based work also available.

Ready to turn your expertise
into content that actually converts?

Book a Strategy Call →
Get In Touch

Let's build something worth reading.

I work with a focused number of clients at a time to ensure every engagement gets my full attention. If you're thinking about a project — now or soon — I'd love to hear from you.

Emailviralwithvanshika@gmail.com
LinkedInlinkedin.com/in/vanshika-singh
Free 30-Minute Call

Not sure where to start? Let's figure it out.

Book a no-pressure strategy call. We'll talk about your content goals, what's working, what isn't, and whether I'm the right fit to help.

Book a Strategy Call
Currently accepting new clients